Ads Everywhere

Flipping through an old music program for an SYS performance, I was really curious as to why it was so thick, because it wasn't for a big event. After flipping through the first few pages listing all the performers, organizers, and sponsors names, I had only gone through about four pages, but the booklet was still really thick. Flipping through the rest, I noticed it was all ads, all half a page or bigger. Most of them were for dentists, restaurants, or for recycling centers, shown in the picture. Now, these things really don't partain to music in any way. Some of the ads were for piano conservatories, teachers advertising lessons, things that have to do with music, but the majority of the ads, making up almost the whole of the program, had nothing to do with the show, or anything like that. These might have been sponsors for the show, but I don't think all of the more than ten advertisments were there because they had something to do with SYS.

People pay to put these here, because they get attention, even if it is just a menial ammount. You have to fliip through the program to see if there is anything else, and you are bombarded with these ads. It shows how prominent advertising is in our society, and how much people care about advertising, and are willing to pay for it. These are mostly small, local companies that don't look like they can afford to advertise on giant billboards or stuff like that. People are going to look at them, but how many people would really remember an ad like this. I remember flipping through this and thinking about how annoying it was that I had to look at all this stuff when I wanted to look at stuff about the performers. People in general I think would tune this out, and just move on to the performers, especially since these aren't big name bussinesses. How much does the constant bombardment of ads really help the advertisers? People are just going to tune out, and brush it off as another ad. Even billboards, we sometimes think of for a few seconds, and push it out of our heads. Because of how much we begin to adapt to the media around us, companies are forced to go bigger and bigger to try and get our attention. Before long, it doesn't become a good marketting method. It becomes an annoyance, and something that ultimately isn't going to affect people as much as they think.