http://www.youtube.com/watch?v=DQ1ZRjw425o
This week in class we watched a documentary titled "Miss Representation", showing how blatantly women are objectified and thought of inferior in media. This commercial is a clear example of how the media portrays women.
A women's place, according to the media, is in the kitchen, at home, cleaning for the man. Here a couple is in the kitchen, and women is shown as being annoyed, and angry looking like she is going to fight, like so many other shows in televsion shows.
In the commercial it makes is seem out of place and different that a man is in the kitchen cleaning, and men don't normally do this kind of thing.
It also in a way is sexist to both genders. The man here is seen as somewhat incompetent, shown by his posture, and emphasis on how easy it is to clean your oven racks, so a man won;t have any trouble with it.
At the end of the commercial towards the bottom, it says "Note: No men were harmed in the making of the commercial". What is that even supposed to mean? Is the oven pride cleaner going to hurt the men because they had to clean something in a kitchen? This commercial shows that a women should be knowledable about the kitchen and cleaning, and that men are not supposed to aqcuire skills in that area because it is a "women's job". It was a strain on his mind for men to be able to use this incredibly simple product. Even thought it attacks both sexes in a way, it is primarily focused on women, and their place is supposedly cleaning and in the kitchen.
Watching the video and seeing the ad made me realize how true the video was, and I hadn't really thought about it up until now. It's depressing to think about how much women have been debased in the media. I hope it changes, because there aren't lines that are predetermined what a woman can or cannot do. If a man can cook and clean just like a women can hold positions of power.
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